Mailchimp’s Brand Photography Style Guidelines were written in 2021 by me and my team. We worked together to formulate a set of style guidelines to help creators better understand Mailchimp’s unique photography style. I feel proud to have written Mailchimp’s first ever set of photo principles.
Mailchimp’s photography style speaks to our design archetype: the Expert Absurdist*.
*An Expert Absurdist has the vision and audacity to risk the new, to build the extraordinary, to advance the unthinkable.
They also have the capability, drive, and wherewithal to bring their vision to life.
