Lizzy Johnston •・

Art Director


By creating vibrant, comprehensive fictitious brands that feel like real ones, complete with brand story and brand assets such as logo design and custom photography. Through these fictitious brands Mailchimp can help their customers better understand the power of Mailchimp’s marketing tools through imaginary case studies.





A highlight of Mailchimp’s fictitious brands
used in Abstract UI.





Photography
Albrica Tierra
Jamie Hopper
Tropico Photo
Jonpaul Douglass


Add’l Brand Studio Support
Jane Song
Kristie Fletner
Albrica Tierra
Jamie Hopper

Cait Lovelace
Elizabeth Teasley
Paul Byk