Lizzy Johnston •・

Art Director

By creating vibrant, comprehensive fictitious brands that feel like real ones, complete with brand story and brand assets such as logo design and custom photography, these fictitious brands help Mailchimp customers better understand the power of Mailchimp’s marketing tools through these imaginary case studies.

A highlight of Mailchimp’s fictitious brands
used in app.

Albrica Tierra
Jamie Hopper
Tropico Photo
Jonpaul Douglass

Add’l Brand Studio Support
Jane Song
Kristie Fletner
Albrica Tierra
Jamie Hopper

Cait Lovelace
Elizabeth Teasley
Paul Byk